The Omnibus Blog

What is SEO? Search Engine Optimization (SEO) is the act of enhancing your website's visibility through better ranking on search results. The ranking is determined by a search engine's algorithm that matches your website's content to the customer's search query. Most product discovery on the web takes place through search. It's no surprise that almost half of product searches start on Google, making your search rank crucial. A higher-ranking lead to increased organic search traffic to your site and attracts potential customers. Unlike paid advertising, SEO doesn't require payment per click for better ranking, and provides cost-effective, long-term results. Google holds 92% of the search engine market share, making it valuable to optimize your site for better ranking on Google. Other popular search engines include Bing, Yahoo, and DuckDuckGo.   How to increase visibility of your online store with SEO Keyword research Keyword research involves identifying the spec...

"You cannot improve what you do not measure" This is an old maxim, but extremely valuable when managing your online business. Customer acquisition is one of the most important aspects in sales, and sellers try different techniques including ads and social media posts to get traffic coming to their website. And the smarter sellers try to measure how much each ad or campaign or post is contributing to the increasing visits to their pages. Now, a visit obviously does not mean a sale - Increased visits can lead to increased sales. But customers who visit your pages drop off at different stages. If one analyses and visualises the patterns of number of customers visiting their site and where they are dropping off, the pattern begins to look like an inverted triangle, commonly represented by a 'Funnel Chart'. For example, of the 100 people who visit your site, only about 43 may view a product detail page. 14 of them may add a product to cart while only 3 of them finally make...

The convenience that eCommerce stores provide to customers is hard to match. The broad selection, lower prices and avoiding the hassle of traffic to visit a brick and mortar store have proven to be significant advantages. However, a common concern that many customers share, especially when purchasing from a new store, is “What if the product that gets delivered is not the one that I had on my mind?” Product images are a great way to alleviate this concern. Customers generally get a good idea about the product by looking at the product images, and this is particularly helpful when the images are of good quality and shot from multiple angles. Giving the customer all the information that they need before making their purchase is an excellent way to establish trust. However, high-quality images come at a cost. They tend to be heavy, and heavy images increase the time to load the page. A slow-loading page is not a great customer experience, and in this era of short attention spans can resul...