The Omnibus Blog

One of the dilemmas that many sellers face in the early days of starting their business is - “Should I start my own eCommerce website or should I simply sell on Amazon?” This is a great question - Each choice has advantages and disadvantages, and this post tries to dive deeper to understand which is the right path for your business. Selling on Amazon Amazon is a brilliant website with a vast selection of products at great prices. In addition, the Prime membership brings to customers fantastic offers like free shipping, 2 day delivery guarantees and early access to sales. Being a popular marketplace with decades of international presence and having earned the trust of millions of customers worldwide, Amazon’s reputation makes it easy for a seller to acquire customers. And considering that customer acquisition is one of the hardest problems to solve, Amazon is a great place to get your product out there. In addition to easier customer acquisition, Amazon also takes care of all the operat...

Omnibus is an integrated, end to end sales platform that enables sellers to drive their sales through multiple channels like eCommerce website, brick and mortar stores, mobile app and marketplaces like Amazon. You should probably head down to our website to learn more about our platform and its features. In this introductory post, we thought of taking you through the journey of a typical seller, their challenges and where Omnibus fits in this journey. The Seller's Dilemma Let us consider a bookstore in the heart of Bangalore, Sri Venkateshwara Books (SVB). The bookstore was established in the 90s, a simpler time, when the internet had not yet permeated every aspect of our lives. Sales was easy - Customers would walk into the store, and the proprietor used to record sales in a large register. A handwritten chit would suffice for an invoice. Traditionally, brick and mortar stores have provided customers with unique experiences. Most importantly, customers are able to get a feel of ...