What is SEO? Search Engine Optimization (SEO) is the act of enhancing your website's visibility through better ranking on search results. The ranking is determined by a search engine's algorithm that matches your website's content to the customer's search query. Most product discovery on the web takes place through search. It's no surprise that almost half of product searches start on Google, making your search rank crucial. A higher-ranking lead to increased organic search traffic to your site and attracts potential customers. Unlike paid advertising, SEO doesn't require payment per click for better ranking, and provides cost-effective, long-term results. Google holds 92% of the search engine market share, making it valuable to optimize your site for better ranking on Google. Other popular search engines include Bing, Yahoo, and DuckDuckGo. How to increase visibility of your online store with SEO Keyword research Keyword research involves identifying the spec...
The Supermarket Parallel When a customer visits a supermarket, he finds products beautifully organised in arrays of shelves. There are clear signboards over aisles indicating the categories of products. This structured approach of displaying products makes it easy for customers to purchase their products. Over the years, these companies have analysed customer purchase behaviour and have learnt that organising products in specific ways can result in increased sales. For example, keeping products that are frequently purchased together, like crisps and soda, can be placed next to one another to facilitate quick shopping experience. Alternatively they can be placed far apart to make the customer walk across the market, giving them a chance to explore and discover other products along the way. The latter increases the chance of increasing the basket sizes of customers who came to purchase specific products. Supermarkets also strategically place small but high margin items that are ofte...