What is SEO? Search Engine Optimization (SEO) is the act of enhancing your website's visibility through better ranking on search results. The ranking is determined by a search engine's algorithm that matches your website's content to the customer's search query. Most product discovery on the web takes place through search. It's no surprise that almost half of product searches start on Google, making your search rank crucial. A higher-ranking lead to increased organic search traffic to your site and attracts potential customers. Unlike paid advertising, SEO doesn't require payment per click for better ranking, and provides cost-effective, long-term results. Google holds 92% of the search engine market share, making it valuable to optimize your site for better ranking on Google. Other popular search engines include Bing, Yahoo, and DuckDuckGo. How to increase visibility of your online store with SEO Keyword research Keyword research involves identifying the spec...
Omnibus is an integrated, end to end sales platform that enables sellers to drive their sales through multiple channels like eCommerce website, brick and mortar stores, mobile app and marketplaces like Amazon. You should probably head down to our website to learn more about our platform and its features. In this introductory post, we thought of taking you through the journey of a typical seller, their challenges and where Omnibus fits in this journey. The Seller's Dilemma Let us consider a bookstore in the heart of Bangalore, Sri Venkateshwara Books (SVB). The bookstore was established in the 90s, a simpler time, when the internet had not yet permeated every aspect of our lives. Sales was easy - Customers would walk into the store, and the proprietor used to record sales in a large register. A handwritten chit would suffice for an invoice. Traditionally, brick and mortar stores have provided customers with unique experiences. Most importantly, customers are able to get a feel of ...